We live in a world where artists no longer need to rely on record labels to promote their music for them. Technology has enabled artists to be in complete control of their own fate, for the first time ever. Here are some tips you can use to promote your music and get your music in the right hands.
Distribute Your Own Press Releases
Save your money. You don't need to go to a music press agent any more. You just need to put in a little bit of time, to contact all of the magazines and websites you want your music featured on, and find out who the best people to send your press releases to are. If writing is not your strong point, pay someone £50 on People Per Hour to write one for you.
And then send it out to your editor and news-desk database. There's no guarantee that your music will get published, but if you build a big enough database and write a captivating story you'll increase your chances. And if it doesn't work the first time round, leave it a few weeks, write a new one and try again. It works!
Upload Covers to YouTube
Lots of bands nowadays hate the idea of doing covers, but you'd be surprised the amount of singer/songwriters which have built up a massive following just by doing good covers on YouTube. At the end of the day, if you're unknown, it's highly unlikely that people are going to type your band name into YouTube.
But if you cover well-known songs which get a lot of hits on YouTube, you'll get 'passer by' traffic which you can use to add to your mailing list and promote to when the time is right. It's like SEO, but for YouTube. Get it right and take pride in your covers, and you'll be surprised at how quickly your channel will grow.
Use Social Media
Everybody uses social media, but they don't always use it to their advantage. If you can secure press coverage, ask the publisher to tweet the article out through their network. Use Thunderclap to maximise your campaigns if you have something important to say like a music release or an important gig.
Build a database of as many music and local related Twitter pages and ask them to help you on a mass social media marketing campaign. If you can get 50-100 accounts to push your album or gig out at the same time, your music will reach millions and go viral. Don't give up until you're making an impact online. And get your mates to help you too.
Use Music Gateway to Connect With the Right People
Music Gateway has a huge database of music professionals that work in different areas of the industry, so use it to your advantage. If you need to find a specific person who can help you to move forward in your career, try it out. You'd be surprised at who you can speak to and the type of deals you can strike up with people, just by asking the question. If you don't ask, you don't get. Simple.
Treat Your Music Like a Business
Imagine your music is a business. Treat it like one. Go to networking events and gigs where you'll find music fans and hand out business cards (the old way still works). Word of mouth will always be the most powerful form of marketing so get used to telling people about what you do and encourage them to check your music out.
The conclusion is that there are enough tools out there for you to build a successful music career. You just have to be strategic, try new ideas out and do more of what works. Sit down and think about as many ways you can promote your music as possible and start putting the foundations in place to make it happen.
This is a guest post by George Taylor, Founder and Director of Creative Industry Hub. Jon Skinner, CEO of Music Gateway is speaking at our Music HubTalks event in September on ‘Global Collaboration In Music Co-Writing.'