Creating a remix is a great way for both an artist and remixer to generate or expand their fan base and further establish themselves as musicians. Often a track remixed by a credible remixer can shine light onto an emerging artist, and vice versa. With this in mind throughout the course of this blog post, we’ll be talking about what exactly a remix is and how you can benefit from creating one.
What exactly is a remix
When a track is created each part of the audio is recorded separately this is referred to as stems. These stems are then mixed and mastered to create the final track. With an official remix what is often the case is the stems are sent over to a producer (remixer) who then alters them in terms of tempo, beat, effects etc to create a new track. With regards to unofficial remixes often the only thing to remain the same is the main the vocals, or lead this is also altered but the rest of the track is discarded and the producer (remixer) will create their own.
With this in mind let’s look at the benefits for your track remixed from an artist's perspective:
Benefits for the artist
Much like collaboration, it is a great way for an artist to expand their fan base, the remixer on their track may have already had an established fan base and on this premise will look into the artist they’re working with. There has been a lot of cases in the charts recently, in which the remix exposes the artist to a mass audience.
Having a remix created means that your song can be more accessible, particularly in a club environment. Having a remix enables your song to be heard on various different radio stations or various different clubs. DJ’s are often more likely to play remixes for multiple reasons the main ones being the change in tempo, beat and the fact that the majority of remixes will allow time at the start and end for mixing the next track into the set.
There is also the benefit of using the remixers name to help establish yours in the last few years remixes have received a high amount of acknowledgement. Think Felix Jaehn’s remix of OMI’s cheerleader, this track was released 3 years previous to the remix. However, the new take on the track meant that OMI was able to establish a name for himself and progress to release Hula Hoop and other tracks.
There is also the opportunity to generate income on streaming sites if the remix is well received this can account to the royalties you receive on sites such as Spotify etc.
Benefits for the Remixer
Perhaps most importantly, remixes allow producers to stamp their own style onto the original track and reinvent what was already created by the original artist. This can also be the opportune time for the producer to experiment, develop and enhance their sound, or even find a completely new one, as they are only limited by their imagination.
Equally important is the fact that remixing allows the producer to broaden their audience:
This is especially true if the original artist has a bigger following than the remixer - if the audience like the original song, they might be curious to find out what a new take on the remix sounds like. If they like it enough, they may even search up the producer’s music to get a better idea of their style and to see if their original songs are as good as the remixes. Plus, people are much more likely to listen to the producer’s original music if they’ve listened to their remixes first, rather than finding them by chance and going in completely blind - they’ll know what to expect.
The remix may even end up more revered than the original, which would really give the producer a good reputation in the music industry. This can happen when the original song is remixed to be more up-tempo and lively so it can be played in nightclubs or on popular radio stations, exposed to large amounts of people at any one time. If the original is particularly slow and not nightclub/radio-friendly, a faster-paced version with more interesting production is likely to capture the attention of the listeners much more effectively.
What to do next
As aforementioned, there are multiple benefits to creating a remix, and there are great ways to utilise a remix track to create a name for yourself as both an artist and a remixer.
"One fuels the other, and music promotion and production, and especially the fans are benefitting"
Music Gateway is a great platform to find yourself a remixer, and alternatively, find yourself a track to remix. You can do so by creating a project here: